CYBER WEEK: Get Cocky, Save Big!

Massive Deals, JUST THIS WEEK!

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STRUT WITH COCKY UNDERWEAR

Ride with us...We've got your backside covered!

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CONFIDENCE THAT FITS, STYLE THAT STANDS OUT!

You bring the attitude, we bring the comfort!

We’ve got your cheekiest, most confident self covered – with underwear made for every adventure!

Cocky isn’t just undies; it's an Aussie attitude. Our ridiculously comfy underneaths are made for the bold and beach-bound, with a bit of sass and a whole lot of style. Whether you're catching waves, soaking up rays, or just living life on your terms, Cocky makes sure you're feeling as good as you look. Strut, chill, or just be you – because life’s too short for boring underwear.

Find Your Cocky Fit

Browse our range and grab the pair that’s made for you!

BLACK NOVEMBER HAS ARRIVED . We are Aussie. We are Cocky!
The comfiest undies I’ve ever worn – and they look amazing!
Love the fit, love the feel – Cocky nailed it!

177,554

Join 177,554 Aussies strutting their stuff in Cocky – where confidence meets comfort!

We look after the little things

Sustainability with a Story

Every pair of Cocky underwear is crafted with purpose – to celebrate the landscapes, beaches, and BBQs that make Australia unique. We design with the planet in mind, creating styles that honor the country we love while staying true to our commitment to sustainability."

This keeps the focus on the eco-friendly mission while capturing that distinct Aussie vibe.

Everything You Need to Know About Cocky

At Cocky Underwear, we’re all about keeping things simple, comfy, and eco-friendly. Below, you’ll find answers to some of our most frequently asked questions – from caring for your Cocky pairs to our eco-friendly practices and shipping options. If you don’t find what you’re looking for, reach out to our team anytime. We’re here to help you get the most out of your Cocky experience!

Our customer support is available Monday to Friday: 9am-5:30pm.Average answer time: 24h