COCKY UNDERWEAR

Meet Cocky – Australia’s Cheekiest Underwear Brand

At Cocky, we’re all about bringing Aussie flair and bold confidence to every pair. Inspired by the sun, surf, and laid-back lifestyle, we set out to create underwear that feels as good as it looks – fun, fearless, and unapologetically cheeky. Our mission is simple: to make high-quality, eco-friendly undies that capture the Aussie spirit while keeping you comfortable and confident, wherever you are.

01

Our Story

Cocky Underwear started with a simple idea: to create comfortable, cheeky, and high-quality underwear that brings a bit of Aussie attitude to every pair. Our journey began right here in Australia, inspired by beach days, backyard BBQs, and the bold, carefree spirit of this great country. We believe in undies that don’t just look good but also feel amazing and reflect the personality of the wearer.

02

What We Stand For

"Sustainability, Quality, and Aussie Pride"
We’re committed to making a positive impact. Cocky is more than a brand; it’s a promise to care for our planet, bring confidence to every customer, and showcase the unique Aussie spirit we love. Each pair is crafted with eco-friendly materials, designed to be both sustainable and super comfy – because looking good and doing good go hand in hand.

01

Our Story

Cocky Underwear started with a simple idea: to create comfortable, cheeky, and high-quality underwear that brings a bit of Aussie attitude to every pair. Our journey began right here in Australia, inspired by beach days, backyard BBQs, and the bold, carefree spirit of this great country. We believe in undies that don’t just look good but also feel amazing and reflect the personality of the wearer.

02

What We Stand For

"Sustainability, Quality, and Aussie Pride"
We’re committed to making a positive impact. Cocky is more than a brand; it’s a promise to care for our planet, bring confidence to every customer, and showcase the unique Aussie spirit we love. Each pair is crafted with eco-friendly materials, designed to be both sustainable and super comfy – because looking good and doing good go hand in hand.

The Cocky Difference

At Cocky, we believe your underwear should be as bold and unique as you are. Every pair is crafted to make you feel great from the inside out, with designs that bring a little slice of Australia to your day. From eye-catching patterns to carefully chosen fabrics, our undies combine comfort, durability, and personality, so you can strut your stuff with confidence. Made with sustainable materials and a commitment to quality, each pair embodies the relaxed, adventurous Aussie lifestyle we love. Whether you’re at the beach, out on the town, or just chilling at home, Cocky undies are designed to be a standout part of your everyday.

Underwear That’s Made to Stand Out

Our undies aren’t just basics – they’re made to be worn with pride. Every design is a nod to Australia’s vibrant lifestyle, from the laid-back beach vibe to the bold Aussie BBQ attitude. We’re here to make sure you’re strutting with confidence, whether you’re lounging at home or out by the water.

Get Cocky with Us

We’re just getting started. As we continue to grow, we’re bringing even more ways to stay Cocky – with new designs, eco-friendly materials, and exciting plans on the horizon (hint: memberships coming soon!). So go on, be part of the Cocky family. Check out our collection, join the community, and keep an eye out for what’s next.

The Cocky Guarantee

We’re dedicated to creating undies that you’ll love. That’s why we offer a "Love ‘Em Guarantee" on your first pair – if you’re not completely happy, we’ll make it right. After all, Cocky is all about confidence, comfort, and a little cheeky fun.